What is IP Video?
In the age of digital transformation, organizations across various industries are seeking innovative ways to distribute video content efficiently and effectively. Internet protocol (IP) video systems have emerged as a game-changer, offering a flexible, scalable solution for delivering high-quality video to multiple endpoints. With the ability to transmit radio frequency (RF) and IP signals over the same Ethernet cable (typically Category 5e or 6), IP video technology opens up a world of possibilities for businesses looking to streamline their video distribution processes.
The Basics of IP-Based Video
The “IP” in IP video stands for “Internet protocol.” This term describes the methods (protocols) used to distribute data from one device to another within computer networks. These protocols specify the format for units and addresses of the data distributed through the network.
While the term “IP video” might suggest a reliance on the Internet, it encompasses a broader range of video distribution methods, including stored video content like on-demand videos used in the hospitality industry.
A Brief History of IP Video
The roots of modern IP systems can be traced to the 1990s, when the technology was first developed for closed-circuit television systems used for surveillance. The early IP cameras offered a significant upgrade over the analog CCTV cameras in use at the time, as they provided the ability to send and receive data over the Internet and a computer network.
As the technology evolved, IP cameras with onboard video content analytics became available. They enabled organizations to bolster their security capabilities.
It has only been in the last decade that video over IP has gained more widespread use, with experts like Z-Band Technologies making it accessible to numerous organizations. These days, IP video consists of two basic types:
Internet video: Also known as over-the-top (OTT) delivery, this technology delivers video from a provider, like Netflix or YouTube, directly to a consumer. Internet video systems are prone to buffering and latency because they are designed to run over the Internet. The latency of OTT solutions can make them ineffective for viewing live sports or breaking news events. Most OTT companies have consumer-focused platforms, with limited selection for organizations. OTT video presents significant challenges to organizations trying to use it at scale.
Linear television: Linear television is a recent innovation in Internet Protocol Television (IPTV) technologies. It is delivered by a service provider like Spectrum or DirecTV with a direct multicast output to the organization's network. Unlike OTT solutions, linear IPTV provides a set of broadcast channels directly to the client's building, eliminating the need for the buffering and latency of an OTT platform. In addition, the multicast delivery provides significant bandwidth savings on the organization's network, allowing thousands of users to view the IPTV programming.
Advantages of IP Video
IP video distribution systems offer several compelling advantages over traditional video distribution methods like RF video, including:
Flexibility: IP video allows organizations to leverage their existing network infrastructure, eliminating the need for dedicated video cabling. This flexibility enables easy expansion and reconfiguration of the video distribution system as needs evolve.
Scalability: With IP video, organizations can easily scale their video distribution capabilities to accommodate growth. Adding new endpoints or expanding to multiple locations becomes a straightforward process, without the limitations of physical cabling.
Cost-effectiveness: By utilizing the existing network infrastructure, IP video systems reduce the cost of installing and maintaining separate video cabling. This cost-efficiency makes IP video an attractive option for organizations looking to optimize their video distribution budgets.
Quality and reliability: IP video technologies, particularly IPTV, offer superior video quality and reliability compared to traditional analog systems. With advanced buffering and error correction mechanisms, IPTV gives end users a consistent and high-quality viewing experience.
Integration with other systems: IP video systems can seamlessly integrate with other IT systems, such as content management platforms, access control systems and digital signage solutions. This integration enables organizations to create comprehensive and unified video distribution ecosystems.
Industrial Applications of IP Video Distribution Systems
The rapid development of IP video technology, particularly IPTV, has led to its use in a wide variety of applications in industries including:
Hospitality
In the hospitality sector, IP video systems are commonly used in gaming facilities, such as casinos or horse racing tracks. IP video enhances the guest experience by providing entertainment and information throughout the premises. These systems facilitate the distribution of satellite signals to televisions within the facility, enable offline betting and power digital signage displays.
Healthcare
Hospitals and other healthcare facilities use IPTV to deliver patient education and entertainment directly to patient rooms. IP video systems also enable the display of informational signage and announcements in hospital common areas. They can also serve as a valuable training tool, allowing staff to access educational videos and training materials.
Government and Military
Government facilities and military installations utilize IP-based video systems in common areas, executive offices and conference rooms. In military settings, IP video provides entertainment for troops in barracks, facilitates information distribution and supports training initiatives. Military hospitals also contain IP video systems for purposes similar to those of civilian hospitals. Z-Band video distribution products are TAA-compliant and GSA-listed.
Education
Educational institutions, particularly college campuses, use IP-based video distribution systems for multiple purposes. They're used to deliver news and information to dorm rooms and common areas. These systems also distribute lectures to other areas of a campus or remote locations. Students who don’t want to attend an on-campus sporting event can choose to watch a video feed at a student center or other campus location. IP video can also be an invaluable educational tool for facilitating distance learning.
Corporations
Numerous businesses, like retail stores and fitness centers, use IP-based video for news and entertainment in break rooms and other common areas within a work facility. It is also used in staff training, enabling efficient and consistent delivery of training materials. Stock markets rely heavily on IP video to provide timely market information to traders on trading floors.
Organizations establishing headquarters in foreign countries can greatly benefit from IP video technology. It facilitates communication between international business partners and supports cross-cultural training initiatives, ensuring seamless collaboration and knowledge sharing across borders.
Z-Band Offers State-of-the-Art IP Video Solutions
Z-Band can provide an advanced IP video system that can be customized to meet the needs of organizations in any of these industries. Our products feature the most technologically advanced hardware currently on the market. We have the expertise to design an end-to-end enterprise-level video system that is easy to use and maintain. You can also rely on us for expert on-site installation and training, as well as complete support for the life of the product.
Contact us today to schedule an on-site demo and see our IP video system in action. We also provide complete video consulting services to help you choose the right system for your organization.
